The New And Improved Kiehl’s Powerful-Strength Line-Reducing Concentrate

When I thought I had everything I needed from Kiehl’s, they’ve brought out another new product that I couldn’t wait to try.

Kiehl’s have released a reformulated version of one of their skincare heroes, Powerful-Strength Line-Reducing Concentrate. If you’ve used this product before, you’ll know that it’s a wonderful Vitamin C serum that helps to improve the appearance of fine lines and wrinkles, whilst also brightening the skin.

The new and improved version has increased the amount of Vitamin C from 10%, to 12.5% which is huge! Vitamin C is a very unstable ingredient that’s sensitive to pretty much everything, so to get it in this quantity is pretty incredible. Not only that, but they’ve also introduced Hyaluronic Acid to this anti-ageing serum. For someone who has dry skin, this is like music to my ears. Hyaluronic Acid almost acts like a sponge within the skin, locking in moisture and plumping up the skins surface for a smoother appearance.

How do you use it?

Like most serums, this product is applied directly after a toner.

Kiehl’s Powerful-Strength Line-Reducing Concentrate can be used both morning and night, and can be used alongside other skincare products. Simply apply one pump to your whole face. I start with applying it to my forehead because this is where I want the product to focus the most, and then work across my cheeks, nose, chin and neck.

At the minute, I use it every morning before applying my Kiehl’s Ultra Facial Cream. I would use it at night, but I’m currently using a combination of Kiehl’s Nightly Refining Micro-Peel Concentrate followed by Kiehl’s Midnight Recovery Concentrate as my skin is on the drier side. But once my skin is back on track, I’ll switch it out with Micro-Peel and follow with Midnight Recovery.

What are my thoughts?

Honestly, I’m pretty blown away with this product. I’ve used the previous formula, and this one actually knocks it out of the park. It has a texture that feels less oily, and sinks effortlessly into the skin. When applying Kiehl’s Powerful-Strength Line-Reducing Concentrate, a slight warming sensation happens, but this is normal due to the active ingredients in the product. Whenever I use this product, my skin feels smooth and instantly looks brighter. Even after the short time I’ve been using it, I’ve noticed that the fine lines on my forehead have started to smooth out. I’ve also felt that my complexion looks brighter, and just generally more healthy. Can’t get much better than that, right?


I know that¬†Kiehl’s Powerful-Strength Line-Reducing Concentrate is going to become a staple in my skincare routine. I’ve never tried a product from Kiehl’s that I haven’t loved, so this comes as no surprise to me. If you’re about in Manchester, I’d definitely recommend popping into the Kiehl’s Boutique on King Street to get your own. The team are wonderful, and if you’re unsure about the product, you can get your hands on a sample before commiting. But if you’re anything like me, you know a good product when you see one. Just pop online and get yours now.

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