Introducing James from JamesJustNow

One of my goals with blogging this year, is to start sharing some of the content that I love and a bit about the creators behind them. So, here I am, with the first entry into my skincare mini series. I’ve asked some of my favourite bloggers, and Instagrammers some skincare questions, and what better guy to kick off the series with than James, from JamesJustNow.

James is an incredible content creator and I’ve followed him for the longest time. Not only is James a seriously nice guy, but his fashion sense is completely enivable and his skincare recommendations are top notch. Let’s forget that he lives in my favourite country, because I’m still incredibly jealous of that.


Firstly, tell us a bit about you…

Hi, I’m James. A London based hair colourist and content creator for menswear, lifestyle and skincare.

What’s your skin type?

Normal to dehydrated depending on the time of year.

What are your skin concerns?

Fine lines! Grrrr

What are 3 products you can’t live without?

A decent balm or cream cleanser, a hyaluronic acid serum and SPF.

What is the last product you purchased?

Bioderma ultra gentle shower gel. It’s especially good if you have sensitive skin or allergies.

What is your last product empty?

Clinique dark spot defense SPF 50 which ran out last week. It’s a tinted SPF with vitamin C. I love it but I have a feeling it’s being discontinued as it’s really hard to find.

When did you start using skincare and why?

One of my best mates is a facialist, about 10 years ago she introduced me to exfoliating acids, serums and LED facial treatments which are amazing for overall skin health. In the last 2-3 years I have been taking my routine seriously. This is partly due to the blog as I test and review new products but I’ve always been into skincare.

If you could only ever use products from one brand, what brand would it be and why?

That’s hard as I love to cherry pick hero products from different brands. But if it had to be one I would choose Paula’s Choice. They offer everything from body, hair and skincare with great active ingredients. The products are nearly always excellent with really fair pricing for what you get.

If you could give one piece of skincare advice, what would it be?

Use an SPF every single day. Day light and sun is damaging to skin and can cause skin cancer. A bit of sun can be good for our health and happiness but unfortunately we don’t get enough in the UK. So I take a liquid vitamin D3 supplement from Solgar which helps.


If you want to find more of James, make sure you check out his YouTube channel for skincare tutorials and weekly blogs. You can also follow him on Instagram on either @jamesjustnow or @jamesontrend.


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